BOW WOW

BOW WOW is a Tokyo-based label that revives the golden era of 1990s street culture through masterfully aged garments and playful reinterpretations. Founded by Ken’ichi Gomori, the brand operates under the concept of “DIGGIN’ IN THE CRATES”—a tribute to the thrill of unearthing hidden cultural gems. Known for its nostalgic energy, meticulous remakes, and tongue-in-cheek parodies, BOW WOW blends the worn-in beauty of vintage with the subcultural richness of hip-hop, skate, and music history. Each piece feels like a time capsule—remixed, reimagined, and ready to be lived in again.