SUN SURF

Established in the 1970s by Toyo Enterprise, SUN SURF is a heritage Japanese brand dedicated to the art of the Aloha shirt. With roots tracing back to the 1950s through Toyo’s predecessor Kousho & Co.—an early manufacturer of rayon Hawaiian shirts for U.S. military bases and export markets—SUN SURF revives the golden age of island style with unmatched authenticity.

Drawing from vintage textile archives and faithfully reproducing mid-century prints, the brand preserves the vivid artistry, open-collar silhouettes, and cultural charm of classic Hawaiian shirts. Each piece is crafted in Japan with exceptional attention to historical detail, from fabric and dye techniques to label design.