NICENESS

NICENESS, founded in 2018 by Yuichi Goh, reflects a philosophy of pure, intuitive design. Blending vintage inspiration with refined craftsmanship, the brand uses rare textiles and thoughtful construction to create distinctive, quietly expressive garments.

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White pullover straight-tail shirt with a band collar and a naturally wrinkled finish. Close-up of the shirt's band collar, highlighting the half-placket, and the crisp high-density broadcloth fabric.
NICENESSPintuck Pullover Shirt
$545
White ombré check shirt with a front zipper, woven from Supima cotton and spun rayon for a subtle sheen. NICENESS Pintuck Shirt
NICENESSPintuck Shirt
$545
Grey single-breasted blazer flat lay, showcasing its textured fabric and classic cut. Model wearing a grey textured blazer and matching pants, front view, displaying the tailored fit.
NICENESSLounge Jacket
$1,513
Light blue ombré check shirt with a subtle translucency, woven from Supima cotton and spun rayon. Model wearing a light blue ombré checkered shirt.
NICENESSZip Up Shirt
$714
NICENESS ZIP UP SHIRT lime green NICENESS ZIP UP SHIRT lime green
NICENESSZip Up Shirt
$714
Purple, loose-fitting pants with an elastic waistband and relaxed silhouette on a white background. Model wearing a matching set of a purple long-sleeve shirt and loose-fitting pants with black shoes.
NICENESSNiceness Sweatpants
$654
Purple half-zip sweatshirt with a vintage-inspired design and a silk-blend loopback fleece fabric. Model wearing a purple half-zip sweatshirt, showcasing the timeless yet modern silhouette.
NICENESSHalf Zip Pullover
$750