NICENESS
NICENESS is a Japanese fashion brand founded by designer Yuichi Goh in Spring/Summer 2018. After years designing at salvy; and honing his craft both in Japan and abroad, Goh launched NICENESS to reflect his personal aesthetic—centered around the concept: “Just good is good (meaning: good things are good).”
Designing menswear and womenswear, NICENESS is known for blending vintage inspirations with refined craftsmanship. From wild silk denim to rare textiles sourced globally, each piece showcases Goh’s meticulous approach to fabric and form.
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