American Casual Wear Meets Japanese Design.
A distinctly Japanese interpretation of American casual wear, the BEAMS brand blends collegiate, sports, workwear, and military styles into an everyday uniform that looks and feels like you're not from here, but from somewhere else: from the forefront of Tokyo street culture, or wherever the future of fashion is headed next.
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Style inspired by mid-20th-century American workwear, military, and outdoor clothing, often interpreted through a distinctly Japanese lens of craftsmanship, detail, and quality.

Tomorrow's Classics
Timeless vintage cuts are reenergized by a deep awareness of what's current and a sharp eye on what hasn't yet been imagined.

Obsessively Crafted
With discipline and detail, a BEAMS fit is designed to offer you a sharper, more polished way of moving through the world.

Culturally Fluent & Emotionally Rich
Shaped by history, trends, and subcultures from across the world, BEAMS feels less like clothes you wear and more like stories you tell.
COLLABORATING WITH CREATIVES FROM ACROSS THE GLOBE SINCE 1976


