Can you tell us about BEAMS PLUS?
BEAMS PLUS launched in 1999, and this year marks our 25th anniversary. The brand draws inspiration from a remarkable period in American history—the mid-1940s to the mid-1960s—when the country experienced an unprecedented postwar economic boom. It was a time of immense growth across politics, the economy, sports, and culture. Rationalism was on the rise, and mass production became the norm, leading to the reinterpretation of styles like Ivy, workwear, sportswear, and military uniforms to fit changing lifestyles and needs.
At its core, BEAMS PLUS is about honoring these four enduring categories of style that serve as the foundation of modern-day menswear by creating functional, streamlined, and timeless pieces. We approach them with respect for their original era-specific details while giving them a modern update. By refining silhouettes, materials, and functionality, we create casual wear that resonates with today’s generation and is designed to last for the next.
I’ve been fortunate to serve as the director since 2016, and it’s been an exciting eight years so far. Our customer base in Japan is broad, spanning from people in their 30s to their 70s. While the brand is positioned as men’s fashion, we’ve noticed a significant number of female fans as well, which speaks to the versatility of what we offer. Internationally, BEAMS PLUS has gained strong recognition, and we’ve been making strides in wholesale markets as part of our global strategy.
Looking ahead, we’re focused on continuing to expand our presence worldwide. A key part of that is our commitment to original fabrics and domestic manufacturing in Japan, which allows us to create something uniquely ours. It’s an exciting time, and we’re eager to keep pushing the brand to new heights.
Within Japan alone, BEAMS has over 100 stores, and among them, there are BEAMS PLUS flagship stores in Harajuku and Marunouchi. To fully immerse yourself in the brand’s world, we hope you’ll experience not just the products but the entire store environment as a whole. That said, we’re confident that even through individual items, you can sense the uniquely Japanese craftsmanship embedded in each piece.
Just recently, I spent two weeks traveling across Japan to create original fabrics. These will be part of our Spring/Summer 2026 collection. Our Japan-made original fabrics tend to receive a lot of attention overseas, and we’re thrilled that the dedication we put into their design, comfort, and material selection really comes through. We hope many people get to experience that.
BEAMS PLUS resonates especially with those who already own the basics and are looking for something more—something that speaks to a deeper appreciation for quality and detail.