BEAMS BOY

Launched in 1998, BEAMS BOY reimagines rugged men’s classics for a women’s wardrobe, blending tomboy sensibility with Japanese street style. Originally created for women who love men’s clothing, the label takes cues from military surplus, vintage Americana, Ivy League prep, and utilitarian workwear—then reworks them with playful proportions, layered textures, and an eye for unexpected detail. Oversized fatigues, collegiate knits, and reissued archival pieces reflect the brand’s deep reverence for heritage, while bold graphics and color-blocking add a distinct Tokyo twist. As an original brand of BEAMS, BEAMS BOY celebrates timeless, genderless style with an irreverent, youthful edge.