new T
Launched by BEAMS, newT is a unisex T-shirt label that reexamines the classic tee through a contemporary lens. The name reflects its concept: a “new T-shirt” that updates the everyday essential with modern proportions and a refined silhouette.
With a focus on fit, balance, and simplicity, each piece is designed to feel effortless—versatile enough for daily wear, yet elevated in detail and construction. Subtle adjustments to length, neckline, and fabric create a silhouette that feels both familiar and fresh.
Rooted in BEAMS’ tradition of thoughtful design, newT offers a quiet evolution of a wardrobe staple, crafted for today’s lifestyle.
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