NICENESS

NICENESS is a Japanese fashion brand founded by designer Yuichi Goh in Spring/Summer 2018. After years designing at salvy; and honing his craft both in Japan and abroad, Goh launched NICENESS to reflect his personal aesthetic—centered around the concept: “Just good is good (meaning: good things are good).”

Designing menswear and womenswear, NICENESS is known for blending vintage inspirations with refined craftsmanship. From wild silk denim to rare textiles sourced globally, each piece showcases Goh’s meticulous approach to fabric and form.

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NICENESS Leather Coverall. Black leather button-up jacket flat lay, showcasing its sleek design and structured silhouette. NICENESS Leather Coverall. Model wearing a black leather button-up jacket and brown pants, front view, displaying its modern fit.
NICENESSLeather Coverall
$4,357
Navy patterned long-sleeve shirt flat lay, featuring a rich paisley and floral design in white, red, and grey. Close-up of navy patterned shirt fabric, detailing the paisley print, red accents, and a mother-of-pearl button.
NICENESSBandana Shirt
$762
NICENESS Denim Painter Pants NICENESS Denim Painter Pants
NICENESSDenim Painter Pants
$714
Orange and yellow block-patterned hoodie flat lay, featuring a half-zip front and large utility pockets. Model in orange and yellow block-patterned hoodie and matching shorts, side view, showcasing relaxed fit.
NICENESSAnorak Parka
$1,452
NICENESS Gurkha Shorts. Red multi-color block plaid shorts flat lay, showcasing the vibrant pattern and relaxed fit. NICENESS Gurkha Shorts. Model wearing red multi-color block plaid shorts, front close-up, highlighting waist details and pockets.
NICENESSGurkha Shorts
$823
Blue with brown and beige striped hoodie flat lay, featuring a half-zip front and large utility pockets. Front view of model wearing blue with brown and beige striped hoodie and matching shorts, highlighting the complete outfit.
NICENESSAnorak Parka
$1,452
NICENESS Gurkha Shorts. Blue shorts with beige and brown stripes flat lay, showcasing the vibrant pattern and relaxed fit. NICENESS Gurkha Shorts. Model wearing blue shorts with beige and brown stripes, front close-up, highlighting waist details and pockets.
NICENESSGurkha Shorts
$823
Grey single-breasted blazer flat lay, showcasing its textured fabric and classic cut. Model wearing a grey textured blazer and matching pants, front view, displaying the tailored fit.
NICENESSLounge Jacket
$1,513
Grey pleated dress pants flat lay, showcasing the tailored fit and textured fabric. Model wearing grey pleated dress pants and a striped shirt, front view, displaying the relaxed yet refined fit.
NICENESSFlying V Trousers
$968
Khaki trench coat flat lay with tie belt, showcasing its classic silhouette and lightweight fabric. Model wearing a khaki trench coat and dark pants, side view, displaying the coat's drape and relaxed fit.
NICENESSStenkler Coat
$2,057
White ombré check shirt with a front zipper, woven from Supima cotton and spun rayon for a subtle sheen. NICENESS Pintuck Shirt
NICENESSPintuck Shirt
$545
Light blue ombré check shirt with a subtle translucency, woven from Supima cotton and spun rayon. Model wearing a light blue ombré checkered shirt.
NICENESSZip Up Shirt
$714
NICENESS ZIP UP SHIRT lime green NICENESS ZIP UP SHIRT lime green
NICENESSZip Up Shirt
$714
Purple, loose-fitting pants with an elastic waistband and relaxed silhouette on a white background. Model wearing a matching set of a purple long-sleeve shirt and loose-fitting pants with black shoes.
NICENESSSweatpants
$654
Purple half-zip sweatshirt with a vintage-inspired design and a silk-blend loopback fleece fabric. Model wearing a purple half-zip sweatshirt, showcasing the timeless yet modern silhouette.
NICENESSHalf Zip Pullover
$750
Cream canvas tote bag with blue denim base and straps, featuring a cross-body strap and front detail. Back view of a cream canvas tote bag with blue denim base, highlighting its spacious opening and shoulder straps.
NICENESSShoulder Tote Bag
$762
White pullover straight-tail shirt with a band collar and a naturally wrinkled finish. Close-up of the shirt's band collar, highlighting the half-placket, and the crisp high-density broadcloth fabric.
NICENESSPintuck Pullover Shirt
$545