I AM BEAMS Vol. 7 "PLAY THE NEW CLASSIC" (Shingo Arai)
I AM BEAMS Vol. 7 "PLAY THE NEW CLASSIC" (Shingo Arai)
I AM BEAMS Vol. 7 "PLAY THE NEW CLASSIC" (Shingo Arai)
I AM BEAMS Vol. 7 "PLAY THE NEW CLASSIC" (Shingo Arai)
I AM BEAMS Vol. 7 "PLAY THE NEW CLASSIC" (Shingo Arai)
I AM BEAMS Vol. 7 "PLAY THE NEW CLASSIC" (Shingo Arai)
I AM BEAMS Vol. 7 "PLAY THE NEW CLASSIC" (Shingo Arai)

TOKYO CULTUART by BEAMS

I AM BEAMS Vol. 7 "PLAY THE NEW CLASSIC" (Shingo Arai)

$20

TOKYO CULTUART by BEAMS

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I AM BEAMS Vol. 7 "PLAY THE NEW CLASSIC" (Shingo Arai)

$20

From BEAMS, PLAY THE NEW CLASSIC (I AM BEAMS Vol.7) captures the journey of Shingo Arai, BEAMS’ men’s casual buyer and creator of over 100 special-order collaborations.

  • Uncovers the inspirations behind Arai’s “new classic” philosophy through stories of logos in motion, sneaker evolutions, and pivotal industry moments.
  • Delves into his influences across clothing, tennis, brand projects, and creative encounters.
  • Includes candid conversations with mentors, peers, and creators who have shaped his outlook.
  • Offers a visual and textual archive of Arai’s personal collection of new-classic favorites.

Text in Japanese only.

Made in Japan

BEAMS America offers free shipping on orders over $250 within the continental U.S. Restrictions and limitations apply. Fragile items (ceramics, artwork, sculptures) and oversized items (furniture)—are excluded from free shipping and will incur separate shipping charges. Shipping for orders under $250, international destinations and non-continental U.S. regions is calculated at checkout. Returns are accepted within 14 days for eligible U.S. orders and include a $5 restocking fee with prepaid return shipping. Final sale and international orders are non-returnable.Please see our Shipping and Return Policy for full details.

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